Bhagavad Gīta Bhāshya and Tātparya
B.G 9.29
I am equal to all beings; there is no one hateful or dear to me. But those who worship me with devotion - they are in me, and I too am in them.
Gīta Tātparya 9.29
He is the giver of results according to thier devotion, therefore the Lord is equal. "they are in Me" means - "they are in Me because of their love and affection".
"He does not hate His devotees, nor does He love his non-devotees. He is the giver of results according to their devotion, therefore the Lord is equal."
- stated thus in the Padma Purāna.
The expression "they are in Me" means - "they are in Me because of their love and affection".

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बहुचित्रजगद्बहुधाकरणात् परशक्तिरनन्तगुणः परमः ।
सुखरूपममुष्य पदं परमं स्मरतस्तु भविष्यति तत्सततम् ॥
"The one who has created this variegated vast universe with varied forms has infinite power and is of infinite auspicious qualities. He certainly bestows the highest state of bliss to those who meditate on his ever happy essence." -Dwādasha stōtra 4.3

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