B.G 4.10
वीतरागभयक्रोधा मन्मया मामुपाश्रिताः। बहवो ज्ञानतपसा पूता मद्भावमागताः ॥१०॥
vītarāgabhayakrōdhā manmayā māmupāśritāḥ। bahavō jñānatapasā pūtā madbhāvamāgatāḥ ॥10॥
Taking shelter in Me, thinking Me always in their mind, becoming free of passion, fear, and anger, having purified by the penance of knowledge, many have come back to the state of consciousness of being in Me.
Gīta Tātparya 4.10
'mayaṁ' - having Me as primary goal. 'madbhāva' - experiencing the state of being in Me. Those who have the special knowledge of Me as the Lord gets liberated.
"The word 'mayaṁ' means having Me as the primary goal. Those who give primary importance to lord Hari's wishes should be known as possessed with the lord in their heart. They get liberated, not others."
-stated thus as well (in Brahma Vaivarta Purana)
The word 'madbhāva' means experiencing the state of being in Me.