Bhagavad Gīta Bhāshya and Tātparya
B.G 9.13 and 14
महात्मानस्तु मां पार्थ दैवीं प्रकृतिमाश्रिताः। भजन्त्यनन्यमनसो ज्ञात्वा भूतादिमव्ययम् ॥१३॥
But the great souls, O Pārtha, taking refuge in the divine Prakṛti, worship Me with undivided minds, having known Me as the imperishable origin of all beings.
सततं कीर्तयन्तो मां यतन्तश्च दृढव्रताः। नमस्यन्तश्च मां भक्त्या नित्ययुक्ता उपासते ॥१४॥
Always glorifying Me, striving with firm vows, bowing to Me in devotion, they worship Me, ever steadfast.
Gīta Bhāshya 9.13 and 14
To explain non-devotees as haters of the Lord, attributes of the devotees are described beginning with 'mahātmānaḥ'.
नेतरे द्विषन्तीति दर्शयितुं देवानाह - महात्मान इत्यादिना ॥१३,१४॥
To show that the others are haters, He speaks of the devotees, beginning with 'mahātmānaḥ'.

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बहुचित्रजगद्बहुधाकरणात् परशक्तिरनन्तगुणः परमः ।
सुखरूपममुष्य पदं परमं स्मरतस्तु भविष्यति तत्सततम् ॥
"The one who has created this variegated vast universe with varied forms has infinite power and is of infinite auspicious qualities. He certainly bestows the highest state of bliss to those who meditate on his ever happy essence." -Dwādasha stōtra 4.3

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